AI Visibility Audit

How does AI see your business?

ChatGPT, Claude, Perplexity, and Google AI see the web differently than people do. Our AI Visibility Scorecard shows you exactly how visible you are to these tools β€” and what to do about it.

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How we measure your visibility to AI

Your AI Visibility Scorecard measures three dimensions that determine whether AI tools recommend your business or send potential customers to competitors.

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Website SEO

0–100

How well your website is optimised for traditional search and AI systems to crawl, index, and understand it.

Measures: Technical SEO, page speed, mobile-friendliness, structured data markup, keyword clarity, content quality, internal linking, and crawlability by search engines and AI.
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AI Readiness (GEO)

0–100

Generative Engine Optimization β€” how well AI language models can extract, cite, and recommend you.

Measures: Content structure for AI extraction, answer density, entity clarity, source authority signals, citation-worthiness, and how often AI tools mention you when asked about your industry.
⭐

External Authority

0–100

How well-known and trusted your business is across directories, platforms, and authoritative sources.

Measures: Google Business Profile, industry directories, local citations, third-party mentions, customer reviews, domain authority, and presence on platforms AI tools trust.

How the AI Visibility audit works

Three simple steps to understanding and improving your visibility to AI.

1

We run the audit

You submit your website. Our AI-powered audit analyses your web presence across the three pillars in 24 hours.

Our platform crawls your site, checks your external presence, and runs analysis against current AI search patterns.
2

You get your scorecard

Receive your AI Visibility Scorecard with three scores, 20–40 specific findings, and a prioritised action plan.

All findings are in plain English β€” no technical jargon. You can start implementing immediately.
3

Monthly optimisation

Add monthly monitoring and optimisation. We track your progress, implement fixes, and monitor how competitors rank.

See your scores improve monthly as AI search results reflect your optimisations.

The AI Visibility Scorecard includes:

A complete picture of how AI sees your business, explained in terms you can act on.

1 AI Visibility Scorecard

  • βœ“ AI Visibility score (0–100)
  • βœ“ Individual scores for SEO, GEO, and Authority
  • βœ“ Detailed findings report (20–40 issues)
  • βœ“ Plain-English explanations
  • βœ“ Prioritised action plan by impact
  • βœ“ Sample recommendations for top issues

+ Monthly Optimisation (MRR)

  • βœ“ Everything above, plus:
  • βœ“ Monthly monitoring and progress reporting
  • βœ“ Ongoing implementation of optimisations
  • βœ“ Competitor tracking and benchmarking
  • βœ“ Monthly scorecard updates
  • βœ“ Quarterly strategy reviews

Why AI Visibility matters

More customers are using AI tools to find services. If you're not visible to ChatGPT, Claude, or Perplexity when they ask about your industry, you're losing leads.

A business that ranks #1 on Google might still be invisible to AI search tools. That's because AI sees and values the web differently.

Our audit finds gaps between how Google sees you and how AI sees you β€” then gives you a roadmap to fix them.

Typical findings include:

  • Missing from industry directories AI uses
  • Invisible when asked about your service type
  • No Google Business Profile (missing local AI visibility)
  • Content not structured for AI extraction
  • Competitors being recommended instead of you

Frequently asked questions

Everything you need to know about AI Visibility and the audit.

An AI Visibility audit measures how well your business appears in generative AI search tools like ChatGPT, Claude, Perplexity, and Google AI Overviews. It scores you across three dimensions: SEO (traditional search engine optimisation), GEO (Generative Engine Optimization), and External Authority. You get a clear score from 0-100, detailed findings, and a prioritised action plan.
GEO optimises your content specifically for AI language models and generative search engines. While traditional SEO focuses on ranking in Google, GEO focuses on being cited by AI tools. It covers: how AI can extract information from your site, whether your content answers specific questions, entity clarity so AI understands your business, source authority so AI trusts you, and answer density so AI has enough detail to recommend you.
Not necessarily. Google SEO and AI Visibility are related but different. You can rank #1 on Google but still be invisible to ChatGPT, Claude, or Perplexity. Conversely, you might appear in AI search results without ranking highly on Google. Our audit scores you on both to ensure you're found by all types of searches.
Our AI-powered audit runs within 24 hours of ordering. You receive a detailed Scorecard and Findings Report immediately. Implementation of recommendations can start straight away, but most results take 2-4 weeks to appear in AI search results.
External Authority measures how well your business is known and cited outside your own website. AI search tools look at: your Google Business Profile, mentions in industry directories, citations in local databases, mentions by other authoritative sources, and presence on platforms AI tools trust.
Absolutely. Our Scorecard gives you a prioritised action plan with plain-English explanations designed for business owners. If you prefer, our monthly optimisation service means we handle implementation and track results for you. Many businesses do both.

Find out how AI sees your business

Get your AI Visibility Scorecard. It takes 24 hours and shows you exactly where you stand.

Get Your Scorecard β†’

Kaurna Acknowledgement

We acknowledge and pay our respects to the Kaurna people, the traditional custodians of the ancestral lands on which we work. We acknowledge the deep feelings of attachment and relationship of the Kaurna people to country and we respect and value their past, present and ongoing connection to the land and cultural beliefs.

Kaurna Acknowledgement

We acknowledge and pay our respects to the Kaurna people, the traditional custodians of the ancestral lands on which we work. We acknowledge the deep feelings of attachment and relationship of the Kaurna people to country and we respect and value their past, present and ongoing connection to the land and cultural beliefs.