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Cybercraft History

About us

Established in 2017 by Jeff, Farah, and Richard, Cybercraft began as a team of three passionate individuals. Today, it has flourished into a vibrant team of nine professionals, each bringing a unique blend of expertise from various fields. This diversity is our strength, enabling us to provide comprehensive, secure digital solutions tailored to each business's specific needs. Our team, known as 'Cybercrafters', is committed to creating a resilient digital environment for businesses, united by our collective mission to manage and mitigate cyber risk effectively.

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Our history


Cybercraft was founded in late 2017 by Jeff Herbert and Richard Williams as Lead Consultants to provide specialist cyber risk management services to mid-market businesses. We introduced cyber risk as a whole-of-business problem, not just a technology issue, and provided holistic risk assessments that related to business risk, brand reputation and impact, rather than just the technical aspect of cyber risk.


In 2018 we were joined by Farah Herbert for market development, building relationships and looking at further opportunities for Cybercraft. We continued to build our client-base and established relationships with Governance New Zealand and Risk New Zealand as their exclusive cyber risk partner. We launched a privacy consulting service to help meet the growing need for privacy compliance.


In 2019 we commenced R&D of an innovative concept for a product with the capability to automate the cyber risk assessment process at scale. We also added ISO27001 implementation services and web penetration testing to our scope of services, expanding our capabilities and opportunities for growth. We commenced regular workshops introducing an innovative cyber risk management programme that was very popular and highly regarded.


In 2020, we introduced several exciting new initiatives and new people to Cybercraft, growing the team to 6 people. We updated our corporate identity to better reflect our target audience, restructured our services into clear practice areas introduced our new Cybercraft Digital practice and expanded Continuous Assurance to include a custom hardware appliance for our service.


In 2021, Cybercraft continued its growth trajectory, expanding our team and client base. We enhanced our REDglass product, incorporating advanced features for a more robust cyber risk assessment process. Our collaboration with professional bodies like Governance New Zealand and Risk New Zealand was strengthened, solidifying our position as a leading cyber risk partner. We also increased our service portfolio, introducing innovative cyber risk management programs.


In 2022, Cybercraft hit significant milestones. We expanded our team to include two new partners, Paul and Patrick, and initiated an Intern Program for Associate interns from the business sector, fostering fresh talent. Transforming into a Managed Security Service Provider (MSSP), we established strategic partnerships with industry leaders such as Crowdstrike, Knowbe4, and Runzero. These steps reinforced our commitment to providing comprehensive cyber risk solutions and driving innovation in the cyber risk management space.

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Our values

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Innovate & Simplify

Our strongly innovative culture encourages people to develop novel and practical methods and approaches that improve digital engagement, cyber resilience and cyber risk management.

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Ethical At All Times

In Cybercraft we believe that it is crucial to operate on an ethical foundation, so with all of our dealings, with clients and partners we stay ethical at all times.

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Inspire Disruptive Thinking

We are industry thought leaders that help define the narrative on Business Resilience focused on governance and management, exploring new initiatives to help communicate issues and challenges.

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Sustainable Philosophy

Cybercraft believes that it is important for businesses to be sustainable. This is about looking at a long term vision for Cybercraft to assist the economy, environment and society.

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Strength In Diversity

We are an inclusive organisation, that offers an equal opportunity to individuals without regard to gender, age, race, or sexual orientation. This gives us a competitive advantage to have diverse thinking and higher innovation within the organisation.

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Meet the team

Jeff Herbert Cybercraft
New Zealand

About Jeff

Jeff works with organisations to establish cyber-risk governance practices and design and deliver cyber risk management programmes to meet risk appetite expectations and regulatory compliance obligations. For over 20 years he has worked with standards and frameworks that support cyber risk management and cybersecurity controls (ISO 27001, NIST, CIS, NZISM). Services he provides include cyber risk consultancy, board and c-level engagement, impact assessments, security architecture, cyber policy frameworks, gap assessments and fractional Chief Information Security Officer role.

Jeff Herbert

Director Cyber Resilience

Richard2020 image
New Zealand

About Richard

Working in a wide range of industry sectors and with clients from 10 to 1500 staff I have helped organisations get a holistic view of their cyber risk across the organisation using Cybercraft's Cyber Risk, Cyber Insights and Privacy Risk assessments. Richard also specialises in customised Cyber Policies like Cybersecurity, Acceptable use, BYOD and Technical policies

Richard Williams

Director Cyber Resilience

Farah Herbert Cybercraft
New Zealand

About Farah

As CEO and co-founder of Cybercraft, Farah Herbert leverages her background in governance, SaaS platforms, and marketing to aid businesses in navigating cyber risk. She specialises in cyber risk governance, focusing on effective risk management and strong governance to drive Cybercraft's growth. Despite her non-technical background, Farah effectively collaborates with leadership teams, helping them understand and implement cyber risk strategies, furthering their journey towards comprehensive cyber resilience.

Farah Herbert

Chief Executive Officer

Gage new images
New Zealand

About Gage

Gage works with organisations of all sizes to adjust and adapt and adopt emerging technologies into the core of their digital strategy. Gage, alongside his expert team, combines Cybercraft's knowledge of cyber resilience to raise New Zealand's security posture with secure development and innovate emerging technologies (such as Deep-Learning AI) to make Cybercraft your full-service secure digital partner. Gage is also a registered member of the international organisation, OWASP.

Gage Keenan

Lead Developer


Work with us today

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Chief Information Security Officer

These services provide growing companies, small to medium organizations with the opportunity to benefit from the expertise of an experienced C-level professional without the full time commitment of a permanent senior executive. ​

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ISO 27001

The ISO 27001 information security standard is an internationally recognised and independently audited standard that provides a statement of assurance that an organisation is fully committed to protecting information and has established the appropriate practices to support this. Cybercraft can assist you as an organisation in becoming ISO 27001 certified becoming a Point of Difference from other organisations.

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Cyber Resilience

We assists businesses in cyber resilience which is a core organisational function to protect reputation, finances and legal obligation. It is not just an IT or cyber security function. Cyber resilience is the outcome and we use cyber risk (governance and management) and cyber security to achieve cyber resilience.

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Secure Development

Grow your business beyond physical business models with secure digital developments. Cybercraft can bring specialised knowledge into your business and manage your project from ideation through to continuous iteration.

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