CyberCraft Find out if it's worth doing

How we work

The line between the advice and the build, and where it is drawn

A firm that sells advice and also sells builds has an obvious problem: the advice is worth nothing if everyone already knows how it ends.

The firewall

Four rules, and what each one costs us

One side

The redesign practice

The other

The build team

  • Crosses the line: a scoped brief any competent developer could quote, with a published price beside each option.
  • Does not cross: a pitch inside the sprint, an engagement rate, a bundled discount, or a number invented for the occasion.
Taking that brief elsewhere is a normal outcome, and costs you nothing.
Rule one

Never a build pitch inside the sprint

The sessions, the decision pack, every follow-up. Who builds is a later conversation.

Costs us the easiest sale in the business
Rule two

Every option at the published price

A verdict sheet quotes the catalogue page. No engagement rate, no bundled discount.

Costs us what an invented number would earn
Rule three

A brief anyone can quote from

The scope fields any competent developer needs, said out loud on handover.

Costs us the build when it goes elsewhere
Rule four

Each side earns its own living

Priced on what it costs to deliver, and never credited against a build.

Costs us the diagnostic that sells the build

On the build side

Four gates, and you hold the exit at every one

  1. 1Scoping callCosts nothing
  2. 2See it workingBefore more money moves
  3. 3Stop anywhereKeep everything
  4. 4We stay if you want usCancel any time
Every stage is a priced stopping point, and what it produced is yours.
Fixed price in writing before work starts Your effort quoted up front, in hours Fixed quote for a catalogue tool: same or next day Care plans optional, priced on the catalogue Sprint fee-back: half the fee (A$3,750) back if the ledger does not reach A$7,500 a year

The AI, plainly

Where AI does the work, and where it never does

AI does the production. Senior people spend their hours on the judgement. That's why the prices on this site look the way they do, and the hour caps in the engagement letter let you check.

How the work is produced

The split

Stated plainly
The measurement, and the first draftsAI, senior-directed
The production work of a build: code, assembly, testsAI, senior-directed
Which friction points matter, and every verdictA principal
The price and the scope you signA principal, in writing
Every line that shipsA named human accountable
Model training on your dataNever

If a firm won't tell you which of its hours are human, ask why. Ours are capped in the engagement letter, so you can check.

Data and security

Built by security people, which shows in the boring places

Access is least-privilege, revoked at the end of the engagement rather than when somebody remembers. Nobody buys on this. It matters on the day something goes wrong.

What this means in practice

Where your data sitsAU and NZ
Model training on your dataNever
Access modelLeast privilege
Access after handoverRevoked
File transferSecure share
Ownership of code and dataYours, in writing

Before you spend anything

Thirty minutes, and a one-page read on whether it is worth doing.

The two or three places we think your money is going, emailed afterwards. Yours whether or not you engage us.

Find out if it's worth doing