Cybercraft · Sightline
Your website is losing customers. We find where, and show you the proof.
A verified report on what is turning your visitors away, page by page, with the fix for each one.
Every issue in the report is one we reproduced on your live site, with the page it happens on, the evidence, and the fix.
Not happy with your report? We refund you in full.
The problem
Nobody tells you when they leave
You worked hard for every visitor: ads, referrals, word of mouth. Then one of them meets a dead booking button, or a page that takes nine seconds to load on a phone, and they go. You never hear about it. Nothing in your analytics says “this person was ready to buy”.
The money to get them there has already been spent, so a leak does not cost you a visitor. It costs you the visitor you already paid for.
- Real leaks, from real reportsA financial-services firm had its “book a consultation” button broken on six service pages, so every ready-to-buy visitor on all six was lost at the last click. Another site: twenty-seven pages, not one with a description Google could show in its results. Another: a homepage weighing 5.6 MB, which takes most of a minute to load on a slow phone connection.
The two reports
A fast read on what is wrong, or the whole picture with a person behind it
Both find the things quietly costing you customers: people who never find you in search, visitors who give up before they get in touch, and prospects who look you over and decide they are not sure enough to call. The difference is how deep we look, and whether a person signs it off.
Is something wrong with my site, and how bad is it?
Site Snapshot
- Your homepage and up to 25 key pages, checked against the issues that most often cost enquiries.
- Every “book” and “contact” button and every link tested to make sure it lands on a live page, not an error. A dead one loses a customer who was ready to act.
- Whether visitors see a safe site rather than a “Not secure” warning, the label that makes people hesitate to hand over details.
- Whether the email behind your domain is set up properly, so your replies land in inboxes rather than spam and nobody can send mail pretending to be you.
- Whether Google can properly read who you are and what you do. If it can’t, your listing shows less than a competitor’s.
- Whether a shared link shows a proper image and headline. A bare address gets far fewer clicks.
- Your top issues by impact, each with the page it happens on and what to do about it.
Get the Site Snapshot · US$395Get the Site Snapshot · NZ$495Get the Site Snapshot · NZ$495 + GST
What do I fix first, and what will it actually take?
Site Blueprint
- Everything in the Site Snapshot, across every page in your sitemap, up to 250 pages, which is ten times the Snapshot’s reach.
- How fast pages load and how they feel on a phone, measured rather than estimated. Slow pages lose visitors before they see anything.
- Whether the content reads as expert and trustworthy enough to win the enquiry. Prospects who decide it doesn’t never tell you.
- Why competitors appear above you, and what it would take to overtake them.
- Whether you are in a position to be recommended by AI assistants, not just found by search.
- A report written for two readers: a summary for you, and precise tickets for whoever does the work.
- A prioritised plan, a walkthrough call, and a free re-check once you have made the fixes.
Get the Site Blueprint · US$795Get the Site Blueprint · NZ$995Get the Site Blueprint · NZ$995 + GST
You are asked for your website address at checkout, and that is the site we report on. Nothing else is needed from you: no logins, no access, no install. We only ever look at what any visitor can see.
Why the findings hold up
Every issue was reproduced before it reached the page
Most website audits are a tool's output with a logo on it. The number of “issues” is impressive and roughly half of them are not real. That is the problem this report was built to avoid.
- Reproduced, not guessedEach finding names the page it occurs on and the evidence we saw. If we could not reproduce it, it is not in your report.
- A plan, not a listFindings are ordered by what they cost you, with a specific fix beside each one, instead of a severity score to interpret.
- Signed off by a personSite Blueprint findings are reviewed by a human before delivery. That review is most of the difference in price.
- No ranking promisesWe stand behind the accuracy of the report. Nobody can honestly guarantee rankings, so we do not.
The “Book a call” button goes to a dead page
Every finding in either report is written to this shape.
Before you buy
See the report format first
The sample uses exactly the format you receive, on an invented business. If the format is not what you want, do not buy it.
Questions
The things people ask before ordering
How fast will I get it?
The Site Snapshot arrives within 1 business day. The Site Blueprint arrives within 2 business days, because a person reads every finding before it is sent.
What do you need from me?
Your website address, entered at checkout. No access, no logins, no plugin. We assess your public site exactly as a visitor or a search engine sees it.
How much of my site do you look at?
The Site Snapshot covers your homepage and up to 25 pages from your sitemap. The Site Blueprint covers every page your sitemap lists, up to 250. For almost every small business site, that is all of it. If your sitemap lists more than 250 pages, the report tells you how many we covered. If your site has no sitemap at all, we can only reach your homepage, and the report says that too.
Will the findings be accurate?
Every issue is reproducible, and Site Blueprint findings are human-verified before delivery. We cannot guarantee rankings, and neither can anyone else.
Outside New Zealand?
You can buy from anywhere. Prices are shown in New Zealand dollars, and Stripe charges your card in your own currency. The exact amount is shown before you pay.
You can buy from anywhere. Outside New Zealand and Australia the reports are priced and charged in US dollars, with no tax added, and the exact amount is shown before you pay.
What if I am not happy with it?
We refund you in full. Not a proportion, and no argument about which findings counted.
Will you also do the work?
Only if you ask us to, and it is quoted separately, at the same published price anyone pays. The report is written to be handed to whoever you like, including your current developer.